Site Blog

Holonation vs. Last Worker

Last week, we changed the name of the site from "Last Worker" to "Holonation". Here is  our thinking behind that change.

It all started when we changed the tag-line of the site from "improving our lives" to "transforming mind & body". We thought the latter phrase more accurately captured the purpose of the site.

Around the same time, we came around to the idea that a self-assessment questionairre might prove useful on the site -- especially as a way for new members to get started.

These two efforts put into sharp focus the following question: "Who is the expert?" Specifically, who is the expert on Mind? On Body? On how to transform them?

Who is the expert who would ask the questions of the self-assessment questionairre? Upon what basis would that expertise be based?

From the start, we have emphasized that the "Wisdom of the Crowds" dynamic informs this site. That is, it is the expertise of all of the members collectively that drives this site.

That is still true. But our efforts of last week highlighted a second kind of expert -- namely, ourselves. Each of us is, at the end of the day, his or her own best expert on transforming mind & body.

Anyway, when our thinking cleared up on all of this, we realized that the name "Last Worker" did not capture these notions. That name pretty much stood for the following concept: the participation of members in this site are acts of love since that participation helps the rest of us. This is still true about the site, and it's a key aspect, but it is only part of the whole story.

So that's how we came to the name "Holonation". As you can see from the explanation of that name, it captures individual expertise, plus the expertise of the collective, plus the flow of information within and amongst the whole.

That right there is this site.